Mushtaq ahmed misger is a soft spoken gentle Kashmiri who has been a resident of Srinagar from birth. His father was in the provision and dry goods trade but Mushtaq wanted to do something different.He started out in the jewellery business buying gemstones in Jaipur and supplying to customers in Srinagar and Mumbai.

He was disheartened by the fact that he was unable to personally guarantee the quality of stones ( particularly the high end variety like sapphires,emeralds and rubies ) and decided to step out of the trade. For the last twenty years he has been in the shawl business. His family’s reasoning was that as the production of Kashmir embroidered shawls was labour intensive his efforts would benefit a large number of craftsmen.We have been purchasing shawls from him for many years and have noted with pleasure that his stock has increased in quantity and quality with each passing year.

He feels that the main danger to the shawl business is the low quality imitation shawls from Amritsar but also adds that in quality they are not a patch on the Kashmiri art.

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